My take on this is that removal of material, eg mud, grease, wax or varnish which is not integral with the structure of the coin should be considered as different from anything that affects the coin itself, ie patina, surface metal, integrated corrosion products. The former can usually be removed by judicious use of water, solvents, soft brush or cocktail stick and the actual coin will be unchanged, and more stable in the future. This could be seen as conservation, others might say surface cleaning. I consider this acceptable, sometime essential to the prevention of future corrosion.
The latter will materially alter the appearance of the coin itself by chemical action or physical abrasion, and involves removal of some integral part of the coin. This could be seen as cleaning, and is generally undesirable. That is not to say that judicious removal of active corrosion eg bronze disease is not essential, otherwise the coin will simply not be around for future generations to enjoy. The removal of local corrosion in a controlled fashion while not treating the coin as a whole could be considered conservation.
I find it unhelpful to take a dogmatic negative view with regard to conservation (as opposed to cleaning), as by definition conservation should enhance the longevity and survivability and ideally preserve as much as possible the original state of the coin.
‘Cleaning’ in most collectors minds is conditioned by images of wire wool and brasso, silver dip or a buff with a soft cloth, and understandably carries negative vibes. Conservation is not the same. Neither will be required for most collector coins, though most will already have had the soap and water treatment in the past and we are none the wiser.
Jerry