I have a recollection of somebody MANY YEARS ago having images of desirable collectibles (coins, stamps, cards, etc.) as part of the listing; and in a small font and a white or light font color (so as to be virtually unreadable although searchable) the information that " This Auction is for a Photograph of the item imaged and NOT for the item itself.
A lot of money passed hands from a lot of disappointed, disillusioned, disgusted, and disgruntled buyers. Not sure what the end result was of all the complaints though
CAVEAT EMPTOR!!!