Just spent the week walking in the Lakes. To put things into context, the owner of the B&B we stayed said he is going to shut up shop shortly for the winter and not reopen until March so that he doesn't have to heat the house. His heating bill is increasing 4-fold to £22K on a turnover of 60K, so it may be cost effective for them to move into rented accommodation for the winter months.
In contrast, my supplier has just realised that we spend less than average on energy and reduced the monthly payments. We have always turned off the lights when not required, done full washing loads, used the clothes line rather than the dryer wherever possible, only heated the rooms we use, turned off things rather than leaving on standby etc. Judging by the claims of some people, I suspect there hasn't been a lot of attention to consumption in the past.