They would probably never even consider it, because they all have noses that are very turned up at the end, and probably still think that a banner goes across the high street to advertise the village fate! I find all too frequently that long established institutions are pretty rubbish with web related things. Until recently the Spink website was poor. Like many large companies/institutions they are very behind the times. Have you seen that Spink actually have an ebay id and sell books through ebay? It looks about as professional as Del boys Reliant Robin. The fact that we get a similar volume of hits per month and that cross linking improves search engine rankings would probably escape them. In the past I have asked big companies about cross linking, and I usually get turned down politely in a 'What are you talking about' fashion, if I get a reply at all. The promlem is that coin experts know nothing about the internet, and that web experts know nothing about coins, that makes it difficult for those two people to really come together and make something that really works....I am perhaps one of the first to have a little understanding of both. So watch this space, when I'm a millionaire, I'll make bigger waves than Spink ever did in their 300+ year history When they ask me to link to them, I'll consider it!