Another friend of mine had a similar idea and even attracted a celebrity to sell their own stuff on it. He invited everyone he knew and sold a whole range of things himself, so did his dad. He even sponsored a football team. Advertised too, but after a few months it sort of fizzled out. And now I can't even remember the domain name, or I'd post a link! I don't want to put a dampner on your efforts Hus (I wish you luck), but I believe that it would take huge amounts of money, massive IT infrastructure (a whole army of Indians at least) and probably an existing household name to really compete with ebay. Even just to complete in a specialist sector like coins/collectable. Whatever happened to Yahoo auctions, why didn't that get bigger? Are they still going? I expect eBay simply bribe any potential real threats with cheaper advertising or something to keep them small or stop them from starting in online auctions.