THE NEW POBJOY MINT LOGO

[Pobjoy Mint Ltd 1]

Hi,

I work for Pobjoy Mint and would be very grateful to hear what you guys have to say about the new Pobjoy Mint logo, featured below?

Thanks

The Pobjoy Mint Team

www.pobjoy.com

[Brian2 0]

Hi,

I work for Pobjoy Mint and would be very grateful to hear what you guys have to say about the new Pobjoy Mint logo, featured below?

Thanks

The Pobjoy Mint Team

www.pobjoy.com

My personal opinion is that it looks too industrial. A new design would have been a good platform for a competition ? Or is it too late for that ?

[Brian2 0]

Hi,

I work for Pobjoy Mint and would be very grateful to hear what you guys have to say about the new Pobjoy Mint logo, featured below?

Thanks

The Pobjoy Mint Team

www.pobjoy.com

My personal opinion is that it looks too industrial. A new design would have been a good platform for a competition ? Or is it too late for that ?

I might also add that the logo looks like it might be more appropriate to a company that supplies chess sets.

[The Dark Numismatist 0]

I like the choice of typeface, very traditional and quite 'Plantinesque' with the open loop on the 'P' and the splayed legs on the 'M', but I cannot reconcile the lion and castle. I agree with the of use of traditional/heraldic symbols for such a purpose but these seem inappropriate, and do not convey anything other than a false conception of what the mint's core business is. I am inclined to agree with Brian that the first thought that comes to mind is 'chess', which is suggested by the castle battlements and the shape of the logo.

[Rob 3,152]

A logo is irrelevant. The name Pobjoy doesn't lend itself to allegorical illustration and so the name is all that is required as it tells me who the manufacturer is. In this case a logo complicates matters as it might induce me to look at the product not knowing the company behind it. Those who wish to persue the company's products will do so whether or not there is a logo. Conversely, others will avoid the name and after exposure to the logo ignore that too. I think it is an un-necessary complication.

In line with other comments, I have a chess set together with a spare should the first one self-destruct and so don't need another.

Edited February 21, 2009 by Rob

[Hussulo 6]

I do like it and I think the castle has always been associated with the logo, but I also agree with the other members in that it doesn't really convey what the business is about to someone that hasn't heard of it.

For a bit of fun I had a little play about with Photoshop and designed a more traditional looking logo:

not that I expect you to drop your new one for mine, but I am new to using Photoshop and wanted to experiment.

Edited February 22, 2009 by Hussulo

[RLC35 288]

Huss, I like it...Much better!

Bob C.

[Pobjoy Mint Ltd 1]

Hi All, thanks for your comments.

I didn’t expect everyone to love it.

There is a distinctive link between a lion (national animal of the UK) and a castle (strong, traditional building) which when brought together in our modern twist on our old logo says ‘we are a British mint and we are traditional and established’.

For those of you that don’t quite know the Pobjoy Mint background and therefore think that our logo doesn’t quite fit with what products we produce I’d like to tell you that Pobjoy Mint, Europe’s largest privately owned mint has a history dating back over 300 years. Successive generations of the Pobjoy family have been involved in every aspect of metalworking, from pewtering and tinsmithing to button-making, cutlery and precision engineering, as well as for the past 50 years concentrating on the manufacture of coins, tokens, medals and regalia as well as a wide range of jewellery and objects of vertu.

The Pobjoy mint also has its very own ‘International School of Minting Technology’ to help new and developing mints with skills needed such as press operation etc’.

Pobjoy Mint has also successfully built its own machines which have had a huge impact on the numismatic world as well as being one of the first in the world to create a new metal which is called viranium to be used to mint coins.

So as you can see, Pobjoy Mint has a very colourful history and is a well established company, hence the reason for the strong established/British connection in the logo. I hope that now you can understand the logo more and Pobjoy mints background.

The logo has also been with the company/family name for many, many, years, so long that it isn’t recorded when it 1st came into use.

Thank you all for your feedback, keep it coming, its good to hear what you have to say….even if you would like to discuss coins or anything else for that matter.

Many thanks

Regards

The Pobjoy Mint Team

www.pobjoy.com

Check out the new website launching Tuesday 3rd March.

[Hussulo 6]

That is a long history in minting and metal works. Sorry about the 1965 on the design I guess I must of picked that up wrongly somewhere.

I had a look through some coins and these two designs caught my eye:

http://www.pobjoy.com/ukworld/section.php/310/0

[Hussulo 6]

Castle you say..

Okay I've added it to my playing about design :